How to block ads on safari iphone

Advertising appears to be a necessary nuisance on the internet. It remains the primary method for paying content creators, allowing sites (such as the one you’re reading) to avoid paywalls or subscriptions – but sometimes adverts go too far in terms of distraction and intrusiveness.

When you find the constant barrage of consumerism too much, you’ll be pleased to know that it’s pleasantly easy to block ads when using Safari on your iPhone or iPad.

In this article, we show how.

How do I stop pop-up ads on my iPhone?

iOS has a built-in pop-up-blocker. Open Settings and go to Safari, then tap the toggle next to Block Pop-ups.

This is a good start, but for the full-fat ad-blocking experience we’ll need to install a third-party content blocker, which occupies the next step.

How to install an ad blocker on iPhone & iPad

Blocking ads on your iPhone or iPad is a three-step process:

1. Install a third-party content blocker app (such as AdGuard).
2. In iOS Settings, grant the app permission to block content.
3. Fine-tune the app’s filters so it bloc
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